Flip the Script: Focusing More on Client Retention

CyberGroup

The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts.  […]

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How Energy Retailers Can Reduce Their Cost to Serve

Bill Identity

Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The […]

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Energy Marketing Conferences Announced today That it is Running Two Free Webinars

“How to Incorporate Renewable Solutions into Your Retail Offerings” and “The Perfect Storm: Industry Impacts of the 2020/2021 Crises.” iCrowdNewswire Jun 14, 2021 7:00 AM ET Energy Marketing Conferences (“EMC”) announced today that it is running two free webinars: On June 29th it will run “How to Incorporate Renewable Solutions into Your Retail Offerings,” and on July […]

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