PJ brings a unique perspective to competitive energy leadership:

Track Record That Matters:
PJ Popovic is a growth-minded energy executive who builds consumer brands around trust, data, and innovation that cuts carbon impact.

In under five years as CEO and co-founder, he scaled Rhythm Energy from launch to 300k residential customers across 10 states and three brands—Rhythm Energy, Energy Texas, and Inspire Clean Energy—vaulting it into the top tier of independent US retail electricity providers.

Rhythm’s transparent, tech-driven model engineered Texas’s first true time-of-use plans, trimmed customer peak demand 14%, and earned a +50 NPS with 4.7-star reviews.

Prior to Rhythm, PJ led the successful turnaround of a $2 billion consumer division of an international energy services and solutions business.

Why This Keynote Matters:
Rhythm Energy is a next-generation retail electricity provider specializing in clean, affordable power solutions and industry-setting technology.

Unlike traditional utility companies, Rhythm operates on a transparent, technology-driven model that puts the customer at the center. It leverages advanced data analytics, digital acquisition channels, and behind-the-meter offerings, such as solar plans and demand response programs, to empower households with more control over their energy usage. Rhythm’s proprietary platform integrates billing, customer support, and smart-home functionalities to create an end-to-end experience that’s both user-friendly and cost-efficient.

By prioritizing transparency, innovation, and renewable energy, Rhythm is redefining what consumers expect from their electricity provider and driving meaningful change in the broader energy market.