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“Energy Retailers offering Internet Choice as a Value-Added Strategy”
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“7 Habits of Highly Effective Retail Energy Marketers”
Stephen R. Covey’s book, The 7 Habits of Highly Effective People, continues to be a bestseller because it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity.
This breakout session aims to highlight timeless principles of success for retail energy marketers. VertexOne, formerly EC Infosystems, is excited to share the success strategies we learned from our US energy market experience. Join us at this valuable workshop to master strategies and stand taller than the competition.
“How to Improve ESCO’s Profit Margin, Part 2″
Lower you 3Cs: Cost to acquire; Cost to serve; Cost of risk, part 2
“The Hidden Thief In Your Organization”
At one point or another, and sometimes quite often, a payment needs to be made from you to your customer. Reasons vary, but usually it is due to money owed back to the customer for deposit refunds, billing overpayments, or maybe even a customer appeasement. For these payments to the consumer, companies typically will send a check. When that check is sent out, it departs with not only the amount due to the customer, but with many more costs and risks that you aren’t aware of that are robbing you blind. Come learn what those hidden costs are, how to eliminate that thief, and potentially turn that practice into a profit center.
“Retention Automation with AI”
Retail energy is a data-rich industry. Putting that data to work for you with AI-driven 1:1 marketing can have impressive results on your customer retention.
“Discover How A Systematic Approach To Customer Retention Can Work”
If you want to survive and thrive in turbulent times, then customer retention is more important than ever. Retained customers increase your revenue, increase average customer tenure, increase Customer Lifetime Value and profitability.
There is no silver bullet to reducing customer churn, but there is a proven systematic approach that leverages AI, Big Data and Neuroscience. It begins with accurate prediction, but that’s only part of the story. Once you know who is going to leave, you need to take action to retain them. Neuroscience and customer behavior psychology drive the design of service messages to target at-risk customers.
The key is a systematic approach to continuously collect data, then score each customer’s risk level and Treat those customers each week. Measurement is everything if you want to improve and report benefits continuously.
“Are You Ready for Rapid Growth in EV Adoption?”
Most successful new technologies — electricity, TV’s, mobile phones, the internet, even LED lightbulbs — have seen sales move at a crawl in the early-adopter phase until sales reach a critical “tipping point.” For EV’s, 5% of new car sales as electric only –a number the US hit last July- has been that “tipping point.” If the US follows leading EV countries, 25% of US new car sales will likely be electric by the end of 2025. That would be a year or two ahead of most major forecasts.
This panel will discuss what faster-than-expected EV adoption and charging infrastructure growth would mean to some key industries, including energy.