May 12, 2021 / by energy2021 / EMC Newsletter / 0 comments
People want and expect a personalized brand experience, so much so that they may leave your utility if they don’t get it. An Accenture study showed that 41% of consumers switched companies over a lack of trust and poor personalization, costing businesses $756 billion. Personalization refers to offering services and sending messages or content that […]
Read more
Retail Energy Modernization – What Do You Do with the Old Data?
July 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
Retail energy providers (REPs) are rushing to modernize their enterprise architecture in order to stay relevant to their customers. New products, services, and programs are rapidly transforming the industry. This transformation and the need to modernize almost always require a new core billing/CIS platform. However, while even a normal (non-retail energy) company would likely need […]
Read more
Native Cloud vs. Cloud-Enabled Solutions: Which One Should You Choose
July 14, 2021 / by energy2021 / EMC Newsletter / 0 comments
The emergence of SaaS solutions and cloud applications has brought about numerous innovations and almost endless possibilities. However, it has also created confusion for many. As an umbrella term, cloud-based applications can generally be divided into two categories: Native Cloud and Cloud-Enabled. It’s critical to know the differences between these application types when investing in […]
Read more
Flip the Script: Focusing More on Client Retention
July 14, 2021 / by energy2021 / EMC Newsletter / 0 comments
The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts. […]
Read more
How Energy Retailers Can Reduce Their Cost to Serve
June 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The […]
Read more
Leveraging AI to Maximize Customer Retention and Acquisitions
June 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
The deregulated retail energy market is a voracious landscape, with new competition flooding the marketplace in droves, trying to acquire as many RCEs they can get their hands on. However, the deregulated market has put the power in the hands of the consumer as they search to find the provider that offers the optimal plan(s) […]
Read more
Energy Marketing Conferences Announced today That it is Running Two Free Webinars
June 14, 2021 / by energy2021 / EMC Newsletter / 0 comments
“How to Incorporate Renewable Solutions into Your Retail Offerings” and “The Perfect Storm: Industry Impacts of the 2020/2021 Crises.” iCrowdNewswire Jun 14, 2021 7:00 AM ET Energy Marketing Conferences (“EMC”) announced today that it is running two free webinars: On June 29th it will run “How to Incorporate Renewable Solutions into Your Retail Offerings,” and on July […]
Read more
Six Keys to Great Leadership in Difficult Times
May 12, 2021 / by energy2021 / EMC Newsletter / 0 comments
By Jack Doueck Leadership is about dealing with change and helping others to deal with change in the most productive way possible. In 2020 tens of millions of hard-working people in all industries lost their jobs and tens of thousands of businesses closed. In the USA alone over a half a million people died due […]
Read more
How Smart Thermostat Programs Can Grow REP Revenue and Profitability
May 12, 2021 / by energy2021 / EMC Newsletter / 0 comments
By Energy Marketing Conferences Smart Thermostat programs offered by Retail Energy Providers can accomplish three goals. They can help REPs mitigate exposure to real-time price volatility creating significant supply savings; they can create a new revenue stream for the REPs (through customer participation in demand response programs) and they can help REPs acquire and retain […]
Read more
Prevent the Loss of 41% of Your Customers
May 12, 2021 / by energy2021 / EMC Newsletter / 0 comments
People want and expect a personalized brand experience, so much so that they may leave your utility if they don’t get it. An Accenture study showed that 41% of consumers switched companies over a lack of trust and poor personalization, costing businesses $756 billion. Personalization refers to offering services and sending messages or content that […]
Read more
Drive Bottom-Line Growth & Service Innovation With A Smarter CX Strategy
April 27, 2021 / by energy2021 / EMC Newsletter / 0 comments
By Jennifer Moore Energy has historically lagged behind other industries in offering first-class digital-led customer experiences. But the rise of the connected consumer is increasing expectations, while digital-native market entrants are forcing everyone to up their game. Let’s take a deeper dive into the fast-evolving world of CX for retail energy: Today in the US […]
Read more