June 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The […]
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Flip the Script: Focusing More on Client Retention
July 14, 2021 / by energy2021 / EMC Newsletter / 0 comments
The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts. […]
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How Energy Retailers Can Reduce Their Cost to Serve
June 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The […]
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Leveraging AI to Maximize Customer Retention and Acquisitions
June 16, 2021 / by energy2021 / EMC Newsletter / 0 comments
The deregulated retail energy market is a voracious landscape, with new competition flooding the marketplace in droves, trying to acquire as many RCEs they can get their hands on. However, the deregulated market has put the power in the hands of the consumer as they search to find the provider that offers the optimal plan(s) […]
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Energy Marketing Conferences Announced today That it is Running Two Free Webinars
June 14, 2021 / by energy2021 / EMC Newsletter / 0 comments
“How to Incorporate Renewable Solutions into Your Retail Offerings” and “The Perfect Storm: Industry Impacts of the 2020/2021 Crises.” iCrowdNewswire Jun 14, 2021 7:00 AM ET Energy Marketing Conferences (“EMC”) announced today that it is running two free webinars: On June 29th it will run “How to Incorporate Renewable Solutions into Your Retail Offerings,” and on July […]
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