The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts.
Flip the Script: Focusing More on Client Retention - Read more
Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The
How Energy Retailers Can Reduce Their Cost to Serve - Read more
The deregulated retail energy market is a voracious landscape, with new competition flooding the marketplace in droves, trying to acquire as many RCEs they can get their hands on. However, the deregulated market has put the power in the hands of the consumer as they search to find the provider that offers the optimal plan(s)
Leveraging AI to Maximize Customer Retention and Acquisitions - Read more
“How to Incorporate Renewable Solutions into Your Retail Offerings” and “The Perfect Storm: Industry Impacts of the 2020/2021 Crises.” iCrowdNewswire Jun 14, 2021 7:00 AM ET Energy Marketing Conferences (“EMC”) announced today that it is running two free webinars: On June 29th it will run “How to Incorporate Renewable Solutions into Your Retail Offerings,” and on July
Energy Marketing Conferences Announced today That it is Running Two Free Webinars - Read more
By Jack Doueck Leadership is about dealing with change and helping others to deal with change in the most productive way possible. In 2020 tens of millions of hard-working people in all industries lost their jobs and tens of thousands of businesses closed. In the USA alone over a half a million people died due
By Energy Marketing Conferences Smart Thermostat programs offered by Retail Energy Providers can accomplish three goals. They can help REPs mitigate exposure to real-time price volatility creating significant supply savings; they can create a new revenue stream for the REPs (through customer participation in demand response programs) and they can help REPs acquire and retain
How Smart Thermostat Programs Can Grow REP Revenue and Profitability - Read more
People want and expect a personalized brand experience, so much so that they may leave your utility if they don’t get it. An Accenture study showed that 41% of consumers switched companies over a lack of trust and poor personalization, costing businesses $756 billion. Personalization refers to offering services and sending messages or content that
By Jennifer Moore Energy has historically lagged behind other industries in offering first-class digital-led customer experiences. But the rise of the connected consumer is increasing expectations, while digital-native market entrants are forcing everyone to up their game. Let’s take a deeper dive into the fast-evolving world of CX for retail energy: Today in the US
Drive Bottom-Line Growth & Service Innovation With A Smarter CX Strategy - Read more
by Bethany Farchione Energy utility customers are engaging with digital communications from their energy providers more than ever before. Data from the newly released 2021 Energy Utility Benchmarks Report showcases a rise in digital engagement across the board. Utility customers opened more emails and engaged with more content than years past. Overall email open rates in 2020
Digital Engagement Is Growing For Energy Customers - Read more
By Artur Meyster Many people believe that remote work has only become a trend during Covid-19. But, according to Payscale, organizations have been offering remote positions for some years now. Working from home became popular during the Covid-19 lockdown because it was almost the only way for companies to survive. It has proven to be
How The Shift To Remote Work Might Affect Tech Salaries In The Era Of Covid-19 - Read more
