Energy Marketing Conferences

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What The Loss Of Third-Party Cookies Means For Your Customer Acquisition And Retention Strategies

By Bethany Farchione Starting in early 2022, third-party cookies will no longer be allowed in Google Chrome and are already outlawed on Firefox and Safari web browsers. This change is causing many marketers to question how they will reach new audiences online.  Third-party cookies are currently used to target consumers with relevant digital ads across the internet […]

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How To Write A Persuasive “About Us” Page For Your Green Energy Business

By Kristin Savage Energy sustainability and environmental responsibility are slowly becoming an expectation from business in 2021. According to recent reports, nearly 95% of people believe that personal actions can help reduce waste, climate change and increase biodiversity. Likewise, 27-30% of people only had their beliefs reinforced in the wake of COVID-19 and the social, environmental and […]

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Why We Need Green Energy Startups In 2021

By Grace Griffin Organizations are always looking for new ways to be more sustainable. Green technology helps your organization’s bottom line and attracts new customers and clients. It is vital to prefer the conversion to renewable energy and it is not worth the effort. In fact, switching to renewable energy brings several different benefits to your […]

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Three Tips To Write An Effective Energy Marketing Strategy

By Daniela McVicker The energy sector has undergone thoughtful structural changes in recent years, getting towards a more competitive environment.  Do you want to beat the competition and lead your energy company to success? Write an effective marketing strategy. Create guidelines that will allow you to coordinate your marketing efforts and achieve the desired results. Here […]

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My New Year’s Resolution: Smile More Often

By Jack Doueck More than two decades ago I wrote a book about how acts of kindness enrich our lives. One whole chapter was devoted to the simple act of smiling.  The happiest people I know are those who spend most of their time focused on helping others, and the majority of these people have a […]

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How To Speed Up The Energy Transition

By: Jason Beck Over my 15 years in Retail Energy, I’ve often heard the term “the energy transition” while discussing the growing trend or adoption of renewable generation and other non-commodity services. If you run a business and want to be “investment grade”, a new term to be aware of is your ESG (Environment, Social […]

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Why Rejecting the Energy Sector ‘Norm’ is Long Overdue

By: Alexandrea Isaac While most of the world is anxious to get back to “normal” in 2021, the energy sector is no different. However, one question that many of us in the industry are not asked is what is our definition of “normal”?For me, when it comes to energy policy, “normal” is synonymous with status-quo […]

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