Using AI & Behavioural Science to Retain Customers

Why is customer retention important? We seem to have been having the conversation about customer retention for many years now.  You know the drill…retaining existing customers is less expensive than acquiring new ones, and satisfied customers are also more likely to refer others to the business. The message hasn’t changed – it’s just become even […]

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Renewable Energy is on the Rise with Economic Shifts

The market for renewable energy is booming, proving to be one of the only industries that is not only surviving but thriving, amidst the pandemic economic slump. Consumers are eager to invest in solar power, thanks to the Solar Investment Tax Credit, which subsidizes 30% of solar expenses for all users. Industry experts expect that installation […]

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How a Cooperative Approach to Utility Offerings Pays Off in Customer Retention and Brand Trust

The retail energy industry faces many complex challenges, including increasing demand, the move from centralized to decentralized energy generation, emerging customer preferences, and more. While all of these obstacles will take considerable time and effort to resolve, there is one turnkey strategy that every company should be taking advantage of immediately – leveraging the right […]

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Energy Marketing Conferences Announce Kevin Greiner, CEO of Gas South as its Keynote Speaker at EMC18 in New York City

Energy Transition EMC18

Hundreds of Competitive Energy Executives Gather in NYC to Discuss “Accelerating the Energy Transition” Sept 14th-15th at the 18th Energy Marketing Conference. The sponsors and exhibitors at Energy Marketing Conferences are companies who have supported the growth and acceleration of the energy transition in the competitive energy industry for many years.” — Jack Doueck NEW […]

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Keeping the Lights On Isn’t Only ERCOT’s Responsibility

Capco

One year ago, Winter Storm Uri caused catastrophic damage to Texas resulting in power loss for more than 4.5 million people and roughly 57 people died from hypothermia.1 The record-setting storm plunged the state into below-freezing temperatures for over a week. It’s estimated the economic toll Texas sustained ranged from $80-$130 billion due to power […]

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Energy Marketing Strategies to Attract Customers

The energy business is a profitable industry, as there is always a global demand for its goods and services. Meanwhile, time dictates new rules and priorities in this sphere. A professional college essay editor from https://essay-editor.net/, providing editing services online, often gets tasks to edit research papers on this topic. For this post, he has […]

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