How a Cooperative Approach to Utility Offerings Pays Off in Customer Retention and Brand Trust

The retail energy industry faces many complex challenges, including increasing demand, the move from centralized to decentralized energy generation, emerging customer preferences, and more. While all of these obstacles will take considerable time and effort to resolve, there is one turnkey strategy that every company should be taking advantage of immediately – leveraging the right […]

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Energy Marketing Conferences Announce Kevin Greiner, CEO of Gas South as its Keynote Speaker at EMC18 in New York City

Energy Transition EMC18

Hundreds of Competitive Energy Executives Gather in NYC to Discuss “Accelerating the Energy Transition” Sept 14th-15th at the 18th Energy Marketing Conference. The sponsors and exhibitors at Energy Marketing Conferences are companies who have supported the growth and acceleration of the energy transition in the competitive energy industry for many years.” — Jack Doueck NEW […]

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As a Retail Energy Provider, Are You Ready for Energy (Hyper) Inflation?

hyper inflation

World events, policy changes, and dropping domestic energy production has led to the fastest growth in residential electricity rates since 2008. If this trend is consistent with previous inflationary periods, this may be just the beginning of a prolonged period of rising home electricity costs and living expenses. So what does this mean for retail […]

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Keeping the Lights On Isn’t Only ERCOT’s Responsibility

Capco

One year ago, Winter Storm Uri caused catastrophic damage to Texas resulting in power loss for more than 4.5 million people and roughly 57 people died from hypothermia.1 The record-setting storm plunged the state into below-freezing temperatures for over a week. It’s estimated the economic toll Texas sustained ranged from $80-$130 billion due to power […]

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Key Reasons to Attend Live Energy Marketing Conferences by Jack Doueck

conferences

Since I founded the company in 2013 with Larry Leikin, I have run the past 16 Energy Marketing Conferences. Attendees always tell me great stories about how they participated in our events and how it helped them grow their businesses. Long-time supporter and attendee, Peter Muzsi from Core Development Group (the Afternoon Break Sponsor at […]

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Energy Marketing Strategies to Attract Customers

The energy business is a profitable industry, as there is always a global demand for its goods and services. Meanwhile, time dictates new rules and priorities in this sphere. A professional college essay editor from https://essay-editor.net/, providing editing services online, often gets tasks to edit research papers on this topic. For this post, he has […]

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Flip the Script: Focusing More on Client Retention

CyberGroup

The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts.  […]

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How Energy Retailers Can Reduce Their Cost to Serve

Bill Identity

Across the globe, energy retailers are seeing an increase in the number of market participants. Only the fittest will feast; the rest will starve. In highly competitive markets like the US, the organizations that thrive will be the ones with the greatest control over their costs. Most retailers focus on two key metrics in the battle for profitability: The […]

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