Flip the Script: Focusing More on Client Retention

CyberGroup

The big debate for marketers is whether to focus on net new customers or to devote time to retaining existing customers. Retail Energy Providers (REP) can learn a lot from many of the large telecom, wireless, and cable operators. These companies have evolved significantly over the last two decades in their sales and marketing efforts.  […]

Read more

Leveraging AI to Maximize Customer Retention and Acquisitions

cybergroup

The deregulated retail energy market is a voracious landscape, with new competition flooding the marketplace in droves, trying to acquire as many RCEs they can get their hands on. However, the deregulated market has put the power in the hands of the consumer as they search to find the provider that offers the optimal plan(s) […]

Read more

top