Acquiring Customers Through Safe and Scalable Digital Advertising In today’s rapidly evolving energy landscape, suppliers are facing unprecedented challenges at energy conferences, as well as opportunities. Traditional customer acquisition methods such as door-to-door (D2D), Outbound Telemarketing (OBTM), and affiliate marketing are on the decline. New safe and scalable approaches to acquiring high-quality customers are needed
Introduction We know that in the US, a complex framework of market actors makes up the fabric of a growing retail energy space. As energy supply becomes more decentralized and distributed, technology needs to be able to connect all the market actors creating a robust digital energy value chain for all. Technology Advancement Certain companies
Creating a Neural Digital Pathway in the Retail B2B Energy Segment Part II of II - Read more
Retail Energy is undergoing a major transformation as Artificial Intelligence (#AI) and Personalization are taking center stage. Shopping and managing home electricity is a complex and confusing process for many consumers, causing stress and anxiety in making decisions related to their home energy. Making energy Personal is a key factor in helping people make informed
How AI and Personalization are Transforming Retail Energy - Read more
The market for renewable energy is booming, proving to be one of the only industries that is not only surviving but thriving, amidst the pandemic economic slump. Consumers are eager to invest in solar power, thanks to the Solar Investment Tax Credit, which subsidizes 30% of solar expenses for all users. Industry experts expect that installation
Renewable Energy is on the Rise with Economic Shifts - Read more
By Jack Doeuck, co-Founder, Energy Marketing Conferences Some people say, “If it ain’t broke, don’t fix it!” We have run 17 successful conferences since 2014, and after each conference, we ask our attendees what we should do to ‘change it up’ and most often the replies are “EMC is great, why change it?” That said,
Research carried out by MIT has found that organizations that achieve digital mastery can increase their profit margins by over 25%. Digital engagement, mastery, and empowerment are well-known buzzwords, but what does that mean for your business? We must reimagine our businesses in the digital age and strengthen the human touchpoints we have. You can use new
Digital Transformation – Customer Engagement, Information Technology - Read more
World events, policy changes, and dropping domestic energy production has led to the fastest growth in residential electricity rates since 2008. If this trend is consistent with previous inflationary periods, this may be just the beginning of a prolonged period of rising home electricity costs and living expenses. So what does this mean for retail
As a Retail Energy Provider, Are You Ready for Energy (Hyper) Inflation? - Read more
