Nowadays, renewable energy companies need to build and boost their digital presence. Doing so allows more consumers and shareholders to reach these companies and learn about their purpose, products, services, and vision. To do this, digital marketing strategies have become necessary to adapt to modern times.

In a previous post, we highlighted the expansion of Energy Marketing Conferences (EMC), the premier gathering for energy professionals. The newly implemented two-day agenda offered a richer experience focusing on the theme, “Stronger Together: Building a Resilient Community Through Collaboration and Innovation.” Aside from tackling topics like the rapid changes and growing challenges in the energy sector, attendees gained valuable insights into the latest market trends, innovative strategies, and other technologies hoping to shape the future of energy.

More importantly, the EMC reminds renewable energy companies to invest in digital marketing strategies to help them adapt to a rapidly shifting landscape. One such strategy is search engine optimization (SEO). Today, businesses and companies from various sectors employ various SEO strategies to help build brand awareness and credibility. Of course, this includes furthering revenue generation efforts to further innovate on renewable energy products and services.

Can SEO be effective for companies in the energy industry?

Fortunately, as time has progressed, the general public is more aware of the importance of clean energy than they used to be. According to a recent survey from the Pew Research Center, 60% of Americans want more clean energy. Similarly, a blog post from the World Economic Forum examines what people post about renewable energy on social media. This included misconceptions about solar energy, how solar panels work, and how accessible solar energy is. 

As such, despite increased interest in clean or renewable energy among consumers, there is still much miscommunication and confusion about new concepts and innovations in the industry and how they can directly impact consumers. To counter this, renewable energy companies invest in different SEO efforts to gain online visibility and better spread awareness, regardless of where their target audience may be.

Below, we’ll take a look at some of the ways energy brands and companies are using SEO to boost revenue generation:

For the uninitiated, link building is a search engine optimization tactic that involves getting other websites to link to a particular one. These links are viewed as supportive endorsements by popular search engines like Google. In turn, this helps provide added visibility for brands and websites. At the same time, good link building also allows a website to rank higher on search engines. To help companies with link building efforts, provider LinkNova helps boost digital presence by building links to help increase conversions and drive more traffic. 

Specifically, LinkNova sends an average of 90,000 targeted emails monthly to build and maintain mutually beneficial relationships with partner publishers and webmasters. For renewable energy companies specifically, services like LinkNova allow them to build a robust digital presence to reach varying regions and markets.

As an example, carbon removal and clean technology company BluSky recently entered a marketing agreement with Euro Digital Media. In exchange for $150,000, EDM will provide BluSky with social media, general marketing, search engine advertising, and consulting services. At a time when content creation runs algorithms and controls visibility, link building helps websites provide educational content for consumers who may want to learn more about relevant topics or causes in the energy sector

Improving digital presence for community building

Aside from boosting general visibility, proper SEO strategies also help companies in the energy sector improve their digital presence to engage and interact with their communities. As with link building, many SEO practices are designed to drive targeted traffic to bring attention to a brand or organization by connecting with other relevant companies in the industry.

According to Search Engine Journal, certain bad SEO and link building practices can lead to insincere connections that may encourage spam instead of reaching the right audiences. Aside from follow-up emails, social media engagement has also become key to community building and ensuring that people stay engaged and immersed in a company’s mission and vision. While energy or tech startups can start out with spreadsheets, bigger companies may also reach out to SEO experts who have access to specialized tools to better generate leads and build links, getting their business out there.

For example, full-service and large-scale solar solutions company UVcell Solar recently finalized the acquisition of SolarFeeds.com — a leading online marketplace dedicated to transforming solar equipment procurement. To boost engagement, the collaboration between UVcell and SolarFeeds.com aims to establish a one-stop-shop platform for commercial and industrial solar solutions. Using the platform, buyers and suppliers can benefit by easily finding partners for designing, procuring, building, and financing solar projects.

Increasing networking opportunities

Finally, adopting SEO tactics can also help renewable energy companies build valuable networking opportunities, collaborations, and partnerships to help further the cause. A Results in Engineering study found that networking and collaborative competition have a significant impact on entrepreneurial opportunity, competition motivation, and existing renewable energy technologies.

Mainly, the study highlighted that renewable energy businesses rely on internationalization for growth and success. Fortunately, the popularity of the Internet makes expanding beyond domestic borders easier and more accessible for startups. This allows companies to access new markets and tap into emerging opportunities while enabling the exchange of knowledge, technology, and best practices.

As an example, France-based global sustainable investment and asset management group Mirova began making investments in South Africa by entering a $15 million long-term debt financing arrangement with South African renewable energy development company and independent power producer SolarAfrica Energy. As you can see, by expanding networks and fostering collaboration in the industry through SEO practices like link building, brands and companies can expand into emerging countries and make clean or renewable energy more accessible.

Conclusion

Ultimately, whether link building for visibility or implementing SEO into content creation and online marketplaces, SEO can help generate and increase revenue for companies — big and small — in the energy industry. Aside from building trust, transparency, and reliability among consumers, SEO also helps strengthen connections between brands and organizations, allowing for productive collaboration and partnerships to further growth and innovation in the energy industry.

For more insights on building a sustainable future, you can check out our homepage for news on the upcoming EMC24 taking place in Washington, DC in October 27-28, 2025, as well as other relevant insights and news from the sector.

By: Jamie Lingerfelt for energymarketingconferences.com