How Smart Thermostat Programs Can Grow REP Revenue and Profitability

By Energy Marketing Conferences Smart Thermostat programs offered by Retail Energy Providers can accomplish three goals. They can help REPs mitigate exposure to real-time price volatility creating significant supply savings; they can create a new revenue stream for the REPs (through customer participation in demand response programs) and they can help REPs acquire and retain […]

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Prevent the Loss of 41% of Your Customers

People want and expect a personalized brand experience, so much so that they may leave your utility if they don’t get it. An Accenture study showed that 41% of consumers switched companies over a lack of trust and poor personalization, costing businesses $756 billion. Personalization refers to offering services and sending messages or content that […]

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Drive Bottom-Line Growth & Service Innovation With A Smarter CX Strategy

By Jennifer Moore Energy has historically lagged behind other industries in offering first-class digital-led customer experiences. But the rise of the connected consumer is increasing expectations, while digital-native market entrants are forcing everyone to up their game.  Let’s take a deeper dive into the fast-evolving world of CX for retail energy: Today in the US […]

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Digital Engagement Is Growing For Energy Customers

by Bethany Farchione Energy utility customers are engaging with digital communications from their energy providers more than ever before. Data from the newly released 2021 Energy Utility Benchmarks Report showcases a rise in digital engagement across the board.  Utility customers opened more emails and engaged with more content than years past. Overall email open rates in 2020 […]

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What The Loss Of Third-Party Cookies Means For Your Customer Acquisition And Retention Strategies

By Bethany Farchione Starting in early 2022, third-party cookies will no longer be allowed in Google Chrome and are already outlawed on Firefox and Safari web browsers. This change is causing many marketers to question how they will reach new audiences online.  Third-party cookies are currently used to target consumers with relevant digital ads across the internet […]

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The Sustainable Workplace, Proven Tips How To Create A Sustainable Work Environment

By Tiffany Harper Climate change, global warming, and plastic pollution are just a few of the words that describe the last years. Since the industrial period, humanity has developed tremendously, just look at the energy delivering, it changed tremendously in the last decades. Beginning from the different energy sources like green energy and leading to the […]

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How To Write A Persuasive “About Us” Page For Your Green Energy Business

By Kristin Savage Energy sustainability and environmental responsibility are slowly becoming an expectation from business in 2021. According to recent reports, nearly 95% of people believe that personal actions can help reduce waste, climate change and increase biodiversity. Likewise, 27-30% of people only had their beliefs reinforced in the wake of COVID-19 and the social, environmental and […]

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Don’t Just Address Compliance As Part Of Your Marketing Strategy – Embrace It

By Thomas Glare Marketing is for getting noticed and informing the consumers on the status, products, and authenticity of the business. Thus, this article is about why your business should embrace compliance as a strategy to maximize its marketing potential.  Through compliance, a business is capable of showing its integrity and winning consumer trust and loyalty. […]

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Why We Need Green Energy Startups In 2021

By Grace Griffin Organizations are always looking for new ways to be more sustainable. Green technology helps your organization’s bottom line and attracts new customers and clients. It is vital to prefer the conversion to renewable energy and it is not worth the effort. In fact, switching to renewable energy brings several different benefits to your […]

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