Improve Your Visual Strategy on Social Media with these 15 Tips

By Tiffany Harper

You don’t need to be a professional marketer to notice that visual content is totally dominating the Internet and social media in particular. According to the report, more than 70% of all posts contain visual elements. Another study reveals that articles with images get 94% more views than text-only posts.

Almost every business is trying to amplify its visual strategy on social media, but many just don’t know how to do it most efficiently. If you are struggling with the same issue, check out the 15 practical tips to improve your visual content on social networks.

1. Learn what the audience wants

You might be publishing the most exciting sports-related visuals, but is it really worth the effort if your audience is interested in music and literature? You must think about it before crafting a content strategy, so make sure to analyze your most popular posts and ask users directly – it will help learn what the audience really wants to see.

2. Learn the basics of visual content creation

The age is 2020 and you can find tons of useful resources dedicated to visual content design. As a social media marketer, you need to know the rules of simplicity, proper lighting, structure, and so on. If you learn the critical detail first, rest assured it will be one of your best lifetime deals.

3. Use graphic design tools

If you are serious about improving the content strategy, you must take advantage of professional graphic design platforms. It’s hard to count all the possibilities, but we can definitely recommend the following tools:

4. Combine different types of visuals

Visual content comes in so many forms that it’s hard to remember all options. However, you should never forget to combine different types of visuals and mix images, illustrations, animations, videos, GIFs, charts, tables, memes, and similar.

5. Mind the consistency

If you are administering more than one social media account – and almost everyone is – you should pay attention to the issue of consistency. For example, you cannot afford to use one style of design on Instagram, the second for Facebook, and the third for Pinterest. It will make the audience confused and ruin your brand-building efforts.

6. Keep the elements aligned

When you begin studying graphic design, you will learn the importance of content structure and alignment. To put it simply, it means that you have to keep all the visual elements perfectly aligned instead of adding them randomly to the canvas.

7. Brand your visuals with a logo

Social media content is not designed for blatant promotion, but you can certainly make the brand more memorable by adding a logo to a visual post. The only thing that matters is to keep it discrete, so don’t let it interfere with the main message of your social media content.

8. Show real human faces

Social media users love all sorts of images, but they mostly enjoy seeing a real human face. Jake Gardner, a digital marketer at the buy research paper, says it’s a great chance for your business to reveal behind the scene shots and allow customers to see the people who work for and represent the brand: “Human-focused visuals will make your account look more trustworthy and help you strengthen customer relationships in the long run.”

9. Support visuals with captions

You are trying to improve the visual content strategy, but who says there is no room for textual content here? Perhaps you don’t need to write entire novels or hire proofreading or dissertation writing services, but a nice description of your Instagram or Facebook content can do miracles for the success of your posts.

10. Use the right image dimensions

When it comes to social media marketing, there are no universal dimensions that apply to every platform. On the contrary, you have to adjust images so as to fit a specific network. Generally speaking, you should follow the mobile-first approach and use the following dimensions:

  • Facebook: 180 x 180
  • Twitter: 440 x 220
  • Instagram: 161 x 161
  • Pinterest: 236-pixel width
  • LinkedIn: 1104 x 736
  • YouTube: 1280 x 720

11. Write alt-text for images

A lot of users will be searching for your images online, which is the main reason why you should write alt-text for visual content. Every photo you publish on social networks must have a logical title followed by a clear and to-the-point description.

12. Write a script for videos

Shooting a video is much more complicated than taking a photo, so you need to plan it carefully and write a script before grabbing the camera. The idea is to tell a good story and evoke emotions while subtly promoting your business.

13. Make it look highly professional

Regardless of the format, every visual you post online must look highly professional. This goes without saying, but we have to mention it because it’s not uncommon to see sloppy and amateurish images, illustrations, and videos on social media channels.

14. Make it relevant business-wise

Another important suggestion is to publish visual content that really means something to your fans and your business. A funny cat video is always welcome, but do you really need to publish it if there is no clear correlation between your brand and the content of the video?

15. Be creative

Finally, we urge you to be creative and stop doing what everybody else is doing. Use your inspiration and forget that boring stock visuals – it is the only success formula you’ll ever need in social media marketing.

The Bottom Line

Social networks live and breathe visual content. Users prefer beautiful images and videos over plain text, which is the reason why so many marketers are trying to publish a lot of visually-appealing posts on Facebook, Instagram, and other platforms. We showed you 15 ways to improve your visual strategy on social media, but now it’s up to you to do the homework and design superior content for your social media followers.

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Tiffany Harper is a training guru who’s been working in the corporate sector for over a decade. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provides the consultations for the law essay writing service and nursing essay writing service while working with Essay Writing Service UKhelp UK.