“Retail Energy Contribution to the Community” – Summary of the EMC Webinar 6/30/2020
By Jack Doueck On Tuesday June 30th, 2020, my partner Larry Leikin and I moderated a panel for an EM...
09 July, 2020
Articles
10 Online Marketing Tools That Are Totally Worth the Investment
By Becky Holton The days when marketers could handle entire campaigns single-handedly are long gone....
09 July, 2020
Seven Steps for Small Businesses Responding to Crisis
By David Collins Sometimes, no matter how a small business strives to prevent a crisis, it still occ...
09 July, 2020
Optimizing Natural Gas business performance in a Work-at-Home workforce
By Monica Bellino Working to cope with the “new normal” COVID-19 thrust upon us, suddenly shifting ...
17 June, 2020
What Is Going to Change Energy Markets In 2020?
By Donna James The energy industry is evolving, there’s no doubt about that. The global demand for r...
17 June, 2020
4 Powerful Marketing Tools You Need to Generate Massive Sales
By Becky Holton Marketers and business owners know how demanding a marketing campaign is and if you ...
17 June, 2020
5 Marketing Automation Tools That Cut the Noise and Signal Performance
By Becky Holton Digital marketing is an essential marketing tool in the modern world. Being able to ...
13 May, 2020
EMC Responds to Covid-19: A Three-Prong Approach
By Jack Doueck and Larry Leikin As of the date of this articlethere have been about 1.3 million case...
13 May, 2020
Spring Compliance Update
by Natara Feller You may be surprised to learn that, for the most part, the states have not delayed ...
16 April, 2020
Can new green power products lead to more green in your pockets?
by:Michelle McGinty Consumers are increasingly looking for renewable energy options and are willing ...
16 April, 2020
10 Inbound Marketing Tools You’ll Fall in Love With
By Becky Holton Inbound marketing is definitely one of the most appreciated marketing trends in the ...
16 April, 2020
“Cybergeddon” is Threatening our Energy Industry. How Do We Stop It?
by David C. Darnell Are they right — the well-known experts and authorities who think we are h...
16 March, 2020
MAKE YOUR OWN LUCK
By Ian Palao How has your hedging plan been working out for you so far this winter? Let’s face it,.....
16 March, 2020
Thriving in 2020: Retail energy providers in the brand new decade
by: Nitin Gupta What are the key trends that will be shaping the industry in 2020? Let us have a......
16 March, 2020
Three Powerful Examples of Energy Marketing
by: Marie Barnes The global energy sector today is right in the middle of a great transformation pro...
16 March, 2020
Believing in Tomorrow
By Jack Doueck and John Bastian The theme for the Energy Marketing Conference taking place in Housto...
12 February, 2020
Smart retailers create powerful CRM platforms to differentiate themselves, capture customers and reduce churn.
By Rebecca Guise The secret is speed. As retail energy markets become more and more competitive, the...
12 February, 2020
Top 4 Marketing Strategies to Promote Your Renewable Energy Business
By Kristin Savage Renewable energy. Going energy-green. These are two buzz terms that appeal to a ho...
12 February, 2020
Empowering Your Customer Through New Experiences: Shattering Old Value Propositions
By Alissa Abramson-Densky Energy companies are recognizing the strategic benefits of defining and co...
14 January, 2020
Solving the Challenge of Churn
By David Swanson “People will forget what you said. People will forget what you did. But people will...
14 January, 2020
An Update from our Economist: A Look at a Changing Market in 2020
By Ed Fortunato As the calendar changes years, markets generally change views. A bull market one yea...
14 January, 2020
How can Retailers cope with rapid changes in technology?
By David Watson There was a great session at the Amazon Web Services (AWS) re:Invent 2019 conference...
12 December, 2019
Fraud Prevention & Consumer Data Privacy – Have you been sitting on the fence?
By Holly Paulus We are now in an era where consumer awareness about the use and misuse of their pers...
12 December, 2019
Top Mistakes That You Need to Avoid in Content Marketing Strategy for Energy Industry
By Nicole D. Garrison When it comes to online visibility, lead generation and networking, the energy...
12 December, 2019
Energy Customer Engagement: 8 Lessons Learned in 2019
What’s Working? What’s Not? What’s Next? By Dan Seaman As we race through November, crash into the...
19 November, 2019
Deregulated Energy Markets: Gateway to the Future
By Parameswaran Kumar Deregulated electricity and natural gas markets in the US are under threat – m...
19 November, 2019
Build loyalty and generate revenue with the right kind of customer rewards program
By Jim Techtmann There is no silver bullet for running a successful business, but there are a few co...
19 November, 2019
Three Policy Trends That are Good News for Energy Marketers
By Frank Caliva It’s no secret that retail energy suppliers are facing challenges across many market...
14 October, 2019
Technology and the Future of the Retail Energy Industry
By: Monica Bellino I am sure we can all agree that innovation often goes hand in hand with technolog...
14 October, 2019
Social Media Best Practices for the Competitive Energy Industry
By Lisa Kuehl Utilities and retail energy companies are using social media more than ever to connect...
14 October, 2019
