Drive Bottom-Line Growth & Service Innovation With A Smarter CX Strategy

By Jennifer Moore Energy has historically lagged behind other industries in offering first-class digital-led customer experiences. But the rise of the connected consumer is increasing expectations, while digital-native market entrants are forcing everyone to up their game.  Let’s take a deeper dive into the fast-evolving world of CX for retail energy: Today in the US […]

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Digital Engagement Is Growing For Energy Customers

by Bethany Farchione Energy utility customers are engaging with digital communications from their energy providers more than ever before. Data from the newly released 2021 Energy Utility Benchmarks Report showcases a rise in digital engagement across the board.  Utility customers opened more emails and engaged with more content than years past. Overall email open rates in 2020 […]

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What The Loss Of Third-Party Cookies Means For Your Customer Acquisition And Retention Strategies

By Bethany Farchione Starting in early 2022, third-party cookies will no longer be allowed in Google Chrome and are already outlawed on Firefox and Safari web browsers. This change is causing many marketers to question how they will reach new audiences online.  Third-party cookies are currently used to target consumers with relevant digital ads across the internet […]

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How To Write A Persuasive “About Us” Page For Your Green Energy Business

By Kristin Savage Energy sustainability and environmental responsibility are slowly becoming an expectation from business in 2021. According to recent reports, nearly 95% of people believe that personal actions can help reduce waste, climate change and increase biodiversity. Likewise, 27-30% of people only had their beliefs reinforced in the wake of COVID-19 and the social, environmental and […]

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Why We Need Green Energy Startups In 2021

By Grace Griffin Organizations are always looking for new ways to be more sustainable. Green technology helps your organization’s bottom line and attracts new customers and clients. It is vital to prefer the conversion to renewable energy and it is not worth the effort. In fact, switching to renewable energy brings several different benefits to your […]

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Three Tips To Write An Effective Energy Marketing Strategy

By Daniela McVicker The energy sector has undergone thoughtful structural changes in recent years, getting towards a more competitive environment.  Do you want to beat the competition and lead your energy company to success? Write an effective marketing strategy. Create guidelines that will allow you to coordinate your marketing efforts and achieve the desired results. Here […]

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