10 Online Marketing Tools That Are Totally Worth the Investment

By Becky Holton

The days when marketers could handle entire campaigns single-handedly are long gone. Today, it is almost impossible to promote products or services online without one or more digital marketing apps, tools, and platforms.

According to the report, nearly 70% of marketing leaders use guided selling technology or tools. There are literally thousands of platforms available on the Internet and most of them come in two versions – free and paid. Some of the free tools out there are simply amazing, but the fact is that the best solutions often come with a hefty price tag. 

But it doesn’t mean you should avoid them. In this post, we will show you 10 online marketing tools that are totally worth the investment. Let’s take a look!

1. HubSpot

We open the list with HubSpot, also known as one of the most comprehensive marketing, sales, and customer relationship management programs currently available. The platform offers you a wide range of marketing functions such as lead generation, automation, and analytics.

HubSpot allows you to focus on marketing projects only, but you can also go all-in and take advantage of other features simultaneously. The HubSpot marketing starter pack costs only $40 per month, but it gives small and medium-sized teams more than enough functions.

2. Buffer

Buffer is a user-friendly social media marketing tool that concentrates on two segments – publishing and analytics. The first solution is precious for marketers who administer multiple accounts and need a powerful scheduling tool. On the other side, Buffer analytics can cover up to 10 social media accounts and show you extensive reports with strategic recommendations.

The most expensive pricing plan – Buffer Business – costs $99 per month, but you can check it out first using a 14-day free trial. 

3. Ahrefs

Ahrefs is to search engine optimization (SEO) what Linux Firewall is to online security. You can hardly find a better keyword research tool, but that’s not all you’ll get if you purchase Ahrefs. Here’s what you can do with it:

  • Analyze keyword efficiency
  • Check backlinks and learn how they work
  • Conduct content audits
  • Monitor keyword positioning

These and many other features will cost you $179 a month if you opt for the standard Ahrefs toolkit.

4. Assignment Help

If you are struggling to write amazing blog posts or any other type of textual content, then you should check out Assignment Help. It’s a team of professional essay writers who can cover all sorts of topics from marketing and business to history and literature. Assignment Help determines the price of your essay paper assistance on the “per word” basis, which means that longer content formats will come with a heftier price tag.

5. Canva

Textual posts are not the only kind of content you will be publishing online, so you’ll also need a reliable platform to design visual content. Canva is by far the most popular tool in this field because it helps even beginner-level users to study design and become successful creators very quickly.

It offers you thousands of templates, thus making it easy to create posters, images, infographics, presentations, and other visual elements. What makes Canva even better is the price as you can use it without limitations for $12 per month.

6. Wistia

Fast forward to video marketing and you’ll discover Wistia, a precious tool for content creators who can’t afford to spend a lot of time shooting professional videos. The pro package costs $99 per month and here’s what it gives you:

  • Standard functions such as full customization, password protection, and CTA buttons
  • Numerous third-party integrations
  • 10 free videos to embed anywhere
  • Branding features
  • Up to 250 Wistia channel subscribers
  • A/B testing and data analytics
7. Pepper

In case you are not running a large marketing department, you could probably use external help to get the campaigns going smoothly. In such circumstances, we recommend marketers to test Pepper, a virtual assistance platform for businesses worldwide.

Pepper can help you with social media management, customer support, website creation, online advertising, copywriting, and brand management in general. Its online marketing and administration services vary in size and feature, so the price can go anywhere between $25 per hour and $2 thousand a month. 

8. CJ Affiliate

Do you know that 15% of the total digital media advertising revenue is attributed to affiliate marketing? It is the fastest-growing online marketing trend, so you might as well take advantage of it and use a platform like CJ Affiliate to capitalize on your content creation efforts. CJ Affiliate can bring you closer to merchants from all over the globe and help you earn money through marketing rather than spending them.

9. MailChimp

Your online marketing strategy would be incomplete without email newsletters, but you’ll need a trustworthy automation platform to launch successful campaigns. MailChimp is our favorite tool because it provides us with much more than email engagement. With this platform at your disposal, you can expect to:

  • Generate additional audiences
  • Drive conversions through appealing landing pages
  • Target new customers using digital advertising

MailChimp comes in four versions – free, essentials, standard, and premium – with prices ranging from $0 to $299 per month.

10. Crazy Egg

There are many high-quality website analytics platforms out there, but Crazy Egg remains our favorite solution because it’s so comprehensive and easy to use.

The tool offers you all the traditional analytics features plus many more. For instance, Crazy Egg will show you extensive reports, heatmaps, targeting opportunities, user feedback, mouse recordings, and so on.

Crazy Egg also has four pricing plans that can cost you up to $249 per month, but you can also ask for a tailored plan and choose featured based on your marketing needs.

The Bottom Line

Modern marketing is semi-automated, so you’ll have to find a perfect combination of online tools to support your promo campaigns. The Internet is crowded with thousands or more or less interesting platforms, but we showed you the list of our top 10 digital marketing tools.

Have you already tested any of these platforms? Do you prefer some other apps? Share your thoughts in the comments as it would be great to see more suggestions from your side!


Becky Holton is a journalist and a blogger at essay on time. She is interested in education technologies and is always ready to support informative speaking at college paper writing services. Follow her on Twitter.