16 Apr 10 Inbound Marketing Tools You’ll Fall in Love With
By Becky Holton
Inbound marketing is definitely one of the most appreciated marketing trends in the last several years. The potential that inbound marketing strategies hold is making every smart business consider the possibility of investing even more resources in the development of other different resources like employees, marketing strategies, and various different inbound marketing tools.
When you’re running a business, all you want to do is improve your ROI in any way possible.
If I’m correct, then every single investment that gets you to your desired ROI is worth it. The problem is – which type of business investment is guaranteed?
Probably none. There’s risk in everything. However, when it comes to selecting that risk wisely, there are certain situations when you can minimize the risk of not getting the desired ROI.
What situations I’m talking about?
Simply put, inbound marketing tools. If you want to improve your team’s productivity, you need to create the proper environment and provide the best tools in the world. The purpose of these inbound marketing tools is to fructify, simplify, automate, and optimize both your business’ and team’s performance.
In today’s post, I’m going to share 10 inbound marketing tools that you’ll definitely fall in love with. Before that, I’d like to list some of the most significant benefits of inbound marketing tools:
- They deliver specific, measurable, and real results.
- You can take your business analytics to the next level.
- Inbound marketing tools improve your conversion rates and marketing results
- They make SEO and social media extremely simple and straightforward
- These tools will often provide integrated CRM features, which allows you to properly organize your team and business
- They help you execute content marketing strategies in a way more organized fashion
- It’s all analytical and exact.
If you’re looking for the king of inbound marketing tools, you’ve just found it. HubSpot has developed a comprehensive SaaS suite around inbound marketing needs, and it can help you satisfy a lot of business needs through its multiple features.
Due to its onboarding experience and the high-quality features that improve inbound marketing efforts, HubSpot is often considered the most expensive yet most incredible choice for premium brands and sales teams.
If you want to properly organize your social media marketing, CoSchedule is the perfect inbound marketing tool that will allow you to do that.
A relatively low-cost choice with dozens of time-consuming features sounds like an incredible deal to me, and to other hundred thousand marketers that are already leveraging the benefits of this tool. Never rely on your calendar to post updates again!
Landing pages are an important deal of the entire sales process equation. Unbounce is a brilliant marketing tool that helps you create professional landing pages using a wide area of built-in templates. Test, optimize, and measure your landing pages in order to improve your conversions regularly and teach your team to do that also!
Canva is the greatest tool when it comes to developing or editing visual content. You can opt for a free account and take advantage of most of its features.
You can create presentations, templates, social media covers, logos, and so much more. Canva allows you to put all your visual content development work into once place!
BuzzSumo is your best ally when it comes to figuring out what type of content you should post next. Every content marketing manager or team is looking for both evergreen and trending topics to write. In that instance, you can use BuzzSumo to figure out if your topic is well-preferred among your audience.
When it comes to content, you should never create or promote low-quality content because you can immediately hurt your reputation. If you’re no writer, I’m highly suggesting you allow an essay service or different other professionals to do the job. Some “out-of-the-box” services I would recommend are:
Here’s a cloud-based software that’s designed to improve the productivity and efficiency of sales and marketing teams:
- Improve the quality of your leads
- Manage your list of potential customers
- Improve close rate conversions
- Track and measure the interactions with your leads and customers
- Analyze various marketing channels
Flow is a project management inbound marketing tool that helps you organize your marketing and sales team in a great fashion. Simply drag and drop your tasks into a common calendar and share it with your members.
I’d say that Flow is a perfect communication and feedback tool for teams of all sizes, and I’m highly encouraging you to give it a check.
Analysis, analysis, analysis. We need data in order to improve every aspect of our lives and businesses. If we know how to collect and leverage the right data, we can skyrocket our results based on the knowledge we’ve acquired in the past.
Hotjar lets you see how your users navigate and react to your website. It shows you exactly where they’ve clicked, what pages they stayed on, and much more.
Google Analytics is classic. Oldie but goldie I would say because it is developed by the same giant and the features that it provides are definitely worth considering.
- It helps you understand and develop your target audience
- Helps you track campaigns and website performance
- It is free
Email marketing is the key to developing a stronger connection with most target audiences. If you want an all-in-one solution for your small to big business, make sure you check Mailchimp out.
Simply put, Mailchimp is an email autoresponder that helps you develop and automate email marketing campaigns, gather important information about prospects, and obtain the desired ROI.
Do you want to take your business to the next level? Start investing properly. Give these tools a try and make sure you’re very selective about which one deserves your time, money, and attention.
Get your team used to them and ask for feedback. Track results by making different case studies. Before you start implementing a tool, note down the result that you want to achieve in a specific timeframe. Once the deadline is over, see if that tool has actually provided the benefits that you thought it can provide.
Becky Holton is a journalist and a blogger. Follow her on Twitter